AI can be used for great good. But it can also increase inequality.​

From medicine to disaster-prevention, AI can be incredibly valuable:​
  • It can speed up the discovery of new drugs
    It diagnoses diseases such as cancer and Covid-19 earlier and more effectively
  • It can prevent droughts and predict earthquakes
  • It can help people with visual or other impairments to have more independence
  • It can help give better customers service

AI can be used for great good. But it can be built using data and statistics which are unfair to certain groups.

It reflects the human biases of the select group who build AI, and can increase the inequalities in our society.

That’s why everybody needs to know more. We are here to show you that it’s easier than you think.

AI is used nearly everywhere and it can make mistakes:

  • It has sent the wrong people to jail based on postcodes and ethnicities
  • AI is being used to police us, despite huge  inaccuracies in identifying faces, particularly of minorities
  • It can often prioritise male over more qualified female job candidates
  • It has offered men 30x more credit than their wives

We all use AI, and share personal information almost daily. For example on our phones, searching the web, or checking social media. We might use chatbots, or a voice assistant such as Alexa or Siri.

Technology has evolved so quickly that there aren’t adequate laws or systems to protect us and our rights.

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Share our Quiz!

How ready are you for a robot future? Do your friends and family have any intelligence about artificial intelligence? 

Please take the “Can you detect the Artificial Intelligence around us?” quiz, because the results will really help us create useful information materials. We need these to empower the UK public, who are falling behind the rest of Europe in AI awareness.

Try it - you might have a few surprises, you’ll definitely learn something, and you’ll be doing a good deed for the humans!


Please let us know if a paper quiz would be useful to you or someone you know.


Find out why you are a technophobe, a technophile, or a technoramus when it comes to AI!

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